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Persona is designed as a decentralized application with no single point of failure, keeping all records encrypted.The individuals have the control over the granularity of the details they want to share, with whom they are sharing it and for how long.Persona represents the answer for identity management, aligned with the newest information protection rules.Its scope is to empower the client and grant him/her the management over their personal information in addition because the suggests that to secure access to their non-public details.By exploitation Persona, the individual spends less time change their information and repair suppliers will access the newest version of the client knowledge.Visit to Official web site https://persona.im/
Persona leverages the blockchain features, allowing a company to offer KYC services to third party as well as benefitting from each other’s services.The verification method has two levels,Community and Professional KYC.

Features
- Single Identity Management stress-free
Persona harnesses the facility of blockchain technology for hassle-free identity management.It’s sort of a single sign-on for all the websites you're already exploitation.And the supply for the long run internet application you’re not exploitation immediately.
- The community is here to support you
Your digital identity relies on cross-verification created by multiple entities.Search for Persona notaries close to you and find your identity check up to ninetieth.The rest of 100 percent relies on a KYC method performed with a company partner (a service supplier that you just area unit already registered with).
- Your personal details area unit yours, and yours solely
You are the actual owner of your information. Therefore, so as to possess access to a service or device,you need to expressly comply with share it.The party entrusted with this sort of information is meant to require all the mandatory actions so as shield|to guard|to shield|to safeguard} it and protect you.
- you're within the center. Let’s build from there.
Persona is regarding you and your interaction with the skin world.You’ll be able to produce your own halo supported your information medical records,fitness progress or social media accounts.You’ll be able to offer access or revoke access to your details as you please since they’re yours.

The main goals of Persona :
1.To leverage on identity management services for the individual based mostly on what the blockchain technology will offer
2.To protect individuals personal details. While it is obvious that people need to give their details to various entities, they have no control over it after sharing. Persona puts people back in the driver seat
3.To empower each person and to give them the power on what it shares and with whom when it comes regarding their identity and private details
4.To allow entrusted third parties that with private details to enrich their services by offering trust as a service
5.To prevent fake news, by providing a decentralised identity management system, Persona will provide the trust level we all would like when we rely on news based on the public Persona profile of any content creator,we can track down news to their source
6.To contour onboarding method since an individual might be already checked by some entity enrolled in the system

The PRS token is a utility token, that is used by the platform in order to issue verifications. For each verification PRS tokens are used.The tokens circulate in the atmosphere and, if needed more will be created as the platform becomes more mature.
The ICO begins on 16 January and ends on 16 February 2018
The seeded number of tokens will be 100,000,000 PRS.
The price for one PRS token is $0.2.
The total allocation for the 100,000,000 PRS
- 70,000,000 PRS allocated for the TGE
- 15,000,000 PRS allocated for the team composed of the co-founders.The tokens allocated to the team will be vested over a three-year period, split into yearly payments as following:
- 100% at genesis
- 30 minutes after 12 months
- 30 minutes after 24 months
- 30 minutes after 36 months
- 12,000,000 PRS allocated for the Persona Startup Fund
- 1,000,000 PRS allocated for the advisors. The tokens allocated for the advisors can be vested over a period of 6 months
- 2,000,000 PRS allocated to the bounty.
The estimated income based on the Token Generation Event is between $9.3M and $14M (cryptocurrency equivalent).The raised funds will be used for a period of at least three years, spread into the following categories:
- software system development (Blockchain Development IPFS Implementation,SmartBridge Development, Mobile and Web development and Maintenance)
- Legal fees (GDPR compliance analysis, Company Certificates, legal support,etc)
- Business development (take part in top blockchain and fintech events around the world, establish business relations with companies that are interested in implementing Persona).
- Audit of the procedures and setting-up a legalized notary system.